About Green Monday Foundation
Established on Earth Day April 22nd 2012, Green Monday is a multi-faceted social venture group that aims to tackle climate change, global food insecurity, public health and animal welfare issues by making low-carbon and sustainable living simple, viral and actionable. Our platform enables corporations, restaurants, schools and the general public to effectively contribute to performing social and environmental responsibilities.
Time for Change
According to a 2013 report by the Food and Agriculture Organization of United Nations (FAO), the livestock industry is estimated to produce 14.5% of CO2-equivalent human-induced greenhouse gases used every year. According to researches of leading institutes, shifting to plant-based diets could reduce up to 56% GHG emissions and 6-22% of other environmental impacts.
Green Monday aims at championing a sustainable food system by advocating a one-day-a-week plant-based meal philosophy. It is not about converting people to vegetarianism, nor does it require a drastic lifestyle change or a huge time commitment. We aim to educate the public on how easy and effective it is to reduce their environmental footprint and improve health by giving up meat for just one day per week.
Hong Kong has one of the highest meat consumption per capita in the world. Green Monday synchronizes behavior change locally and globally by unlocking the power of individuals taking small and easy steps. Going green on Mondays could be an easy start but individuals can choose however and whenever to go green, depending on their own needs and goals.
Green Monday Trending
A biennial survey on Hong Kong’s perception of plant-based diets conducted by an independent market research company revealed in 2020 that 34% of Hong Kong’s population practise flexitarianism, a 20% jump compared to 2012. The number of female plant-based eaters has increased from less than 2% to nearly 5%, while the ratio of “hardcore meat lovers” almost halved compared to results in 2014.
YOUR IMPACT BY GOING GREEN | if you go plant-based every day for a year
Amount of Carbon Emissions Prevented
Number of Lives Saved
Needed to Absorb the Same Amount of CO2 Used
Number of People’s Worth of Drinking Water Saved
Original Article: Fortune Green Monday is on a mission to make China’s diet greener. Founded...Read More
Original Article: Julius Bar Can cutting out meat on a Monday prompt a new paradigm...Read More
Original Article: Livekindly In a move that’s perhaps long overdue for the city synonymous with...Read More
Original Article: Green Queen Hong Kong’s very own plant-based social activist movement movement has gone...Read More
Original Article: Livekindly Seventy percent of Hong Kong residents are willing to try out a...Read More
Original Article: Musings Magazine SPOTLIGHT ON: Green Common WHAT'S THE STORY? This Hong Kong-based grocery...Read More
Original Article: Forbes Will our future be meatless? And will insect protein be the future...Read More
Original Article: Bloomberg The secret to getting the territory to cut down on its vast...Read More