About Green Monday Foundation

Established on Earth Day April 22nd 2012, Green Monday is a multi-faceted social venture group that aims to tackle climate change, global food insecurity, public health and animal welfare issues by making low-carbon and sustainable living simple, viral and actionable. Our platform enables corporations, restaurants, schools and the general public to effectively contribute to performing social and environmental responsibilities.

Time for Change

According to a 2013 report by the Food and Agriculture Organization of United Nations (FAO), the livestock industry is estimated to produce 14.5% of CO2-equivalent human-induced greenhouse gases used every year. According to researches of leading institutes, shifting to plant-based diets could reduce up to 56% GHG emissions and 6-22% of other environmental impacts.

Our Mission

Green Monday aims at championing a sustainable food system by advocating a one-day-a-week plant-based meal philosophy. It is not about converting people to vegetarianism, nor does it require a drastic lifestyle change or a huge time commitment. We aim to educate the public on how easy and effective it is to reduce their environmental footprint and improve health by giving up meat for just one day per week.

Green Synchronisation

Hong Kong has one of the highest meat consumption per capita in the world. Green Monday synchronizes behavior change locally and globally by unlocking the power of individuals taking small and easy steps. Going green on Mondays could be an easy start but individuals can choose however and whenever to go green, depending on their own needs and goals.

Green Monday Trending

A biennial survey on Hong Kong’s perception of plant-based diets conducted by an independent market research company revealed in 2020 that 34% of Hong Kong’s population practise flexitarianism, a 20% jump compared to 2012. The number of female plant-based eaters has increased from less than 2% to nearly 5%, while the ratio of “hardcore meat lovers” almost halved compared to results in 2014.

YOUR IMPACT BY GOING GREEN | if you go plant-based every day for a year

1.5 Tons

Amount of Carbon Emissions Prevented

477 Lives

Number of Lives Saved

66 Trees

Needed to Absorb the Same Amount of CO2 Used

805 People

Number of People’s Worth of Drinking Water Saved

Green Monday Group Named to FORTUNE’s 2020 “Change the World” List

SOUTH CHINA MORNING POST

Plant-based is the biggest food trend for 2018 because more people are awakening to the fact we have to change. Most of the world’s population is concentrated in Asia. If we want to truly change the world, change needs to start here (Asia).

CREDIT SUISSE

“If we go in with a movement, with advocacy, trying to lecture people, that won’t work in China,” Yeung said. “Coming up with aspirational products will be the key to shifting those 1.3 billion people to more healthy eating.”

CNBC

Green Common founder David Yeung is redefining the whole experience of selling plant-based products.

MARY MCCARTNEY

David has created an innovative social venture that delivers practical and scalable solutions. I am joining forces with Green Monday to further accelerate the growth and the expansion in Asia and globally.

謝安琪

很欣賞Green Monday 默默地在工作，為大家推崇更可持續、更愛護生態的生活態度，不爭辯不批評不硬銷，充滿力量地將理念活出來，溫柔地感染社區裏不同的階層

FORBES

Green Monday is educating the public on how easy it is to reduce their carbon footprint and improve their health by giving up meat for just one day per week.

LIVEKINDLY

While vegetarianism has long been viewed in Asia as strictly a part of Buddhism, the diet has become significantly more mainstream, thanks in large part to Green Monday.

BLOOMBERG

Today, you can find Green Monday vegetarian menus offered at hundreds of restaurants around Hong Kong. It’s incorporated into the food service at over 600 universities in 31 countries, 84 of them in the U.S.

GREEN QUEEN

Green Monday’s vision, influence and reach are needed now more than ever, to lead Hong Kong and the rest of the world towards a more sustainable future. May they continue to grow from strength to strength.

SUSAN ROCKEFELLER

David (Yeung) is masterful in inspiring the power of individuals to vote with their fork three times a day.

JANE GOODALL

I like talk these day about the importantce of not eating a lot of meat. Talking about giving meat up one day a week, like the Green Monday sweeping across China, that’s step by step.