About Green Monday Foundation
Established since April 22, Earth Day of 2012, Green Monday is a multi-faceted social venture group that aims to tackle climate change, global food insecurity, public health and animal welfare issues by making low-carbon and sustainable living simple, viral and actionable. Our platform enables corporations, restaurants, schools and the general public to join efforts in performing our social and environmental responsibilities.
Time for Change
According to a 2013 report by the Food and Agriculture Organization of United Nations (FAO), livestock industry is estimated to produce 14.5% of CO2-equivalent human-induced greenhouse gases every year. According to researches of leading institutes, shifting to plant-based diets could reduce up to 56% GHG emissions and 6-22% other environmental impacts.
Green Monday aims at championing a sustainable food system by advocating a once-a-week plant-based meal philosophy. It is not about converting people to vegetarianism, nor does it require a drastic lifestyle change or a huge time commitment. We educates the public how easy and effective it is to reduce carbon footprint and improve health by giving up meat for just one day per week.
Monday, the first day of a work week, is chosen to welcome a change of pace in the mind and the body. “Green Monday” embraces the positive adoption of green practices rather than refraining people from meat consumption. The goal is to raise awareness and inspire the public on the benefits of green diets, nurturing the love towards our planet, and the pursuit of harmony in life.
Hong Kong has one of the highest meat consumption per capita in the world. Green Monday synchronizes behavior change locally and globally by unlocking the power of individuals taking small and easy steps. Going green on Mondays could be an easy start but but individuals can choose when and how they go green to suit their own needs.
Impact of Green Monday
A biennial survey conducted by independent market research company released their latest result in 2018 revealing nearly 24% of HK population practice flexitarian, a 20% jump comparing to 2012. The number of female vegetarians increased from less than 2% to nearly 5%, while ratio of “hardcore meat lovers” almost halved compared with the 2014 result.
YOUR IMPACT FROM GOING GREEN | if you go plant-based everyday for a year
Carbon Emissions Prevented
Number of Lives Saved
Needed to Absorb Same Amount of CO2
Drinking Water Saved to That Can Feed
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