About Green Monday Foundation

Established on Earth Day April 22nd 2012, Green Monday is a multi-faceted social venture group that aims to tackle climate change, global food insecurity, public health and animal welfare issues by making low-carbon and sustainable living simple, viral and actionable. Our platform enables corporations, restaurants, schools and the general public to effectively contribute to performing social and environmental responsibilities.

Time for Change

According to a 2013 report by the Food and Agriculture Organization of United Nations (FAO), the livestock industry is estimated to produce 14.5% of CO2-equivalent human-induced greenhouse gases used every year. According to researches of leading institutes, shifting to plant-based diets could reduce up to 56% GHG emissions and 6-22% of other environmental impacts.

Our Mission

Green Monday aims at championing a sustainable food system by advocating a one-day-a-week plant-based meal philosophy. It is not about converting people to vegetarianism, nor does it require a drastic lifestyle change or a huge time commitment. We aim to educate the public on how easy and effective it is to reduce their environmental footprint and improve health by giving up meat for just one day per week.

Green Synchronisation

Hong Kong has one of the highest meat consumption per capita in the world. Green Monday synchronizes behavior change locally and globally by unlocking the power of individuals taking small and easy steps. Going green on Mondays could be an easy start but individuals can choose however and whenever to go green, depending on their own needs and goals.

Green Monday Trending

A biennial survey on Hong Kong’s perception of plant-based diets conducted by an independent market research company revealed in 2020 that 34% of Hong Kong’s population practise flexitarianism, a 20% jump compared to 2012. The number of female plant-based eaters has increased from less than 2% to nearly 5%, while the ratio of “hardcore meat lovers” almost halved compared to results in 2014.

YOUR IMPACT BY GOING GREEN | if you go plant-based every day for a year

1.5 Tons

Amount of Carbon Emissions Prevented

477 Lives

Number of Lives Saved

66 Trees

Needed to Absorb the Same Amount of CO2 Used

805 People

Number of People’s Worth of Drinking Water Saved

Green Monday與安永簽訂備忘錄鼓勵逾兩萬員工每週茹素一天

01 Feb, 2021 Green Monday

文章來源：Vegconomist 新一年第一個工作天，Green Monday（綠客盟）隨即傳來第一單大新聞。1月4日，Green Monday與安永（中國）正式簽訂合作備忘錄，內容包括鼓勵安永（中國）逾22,000名員工每週茹素一天，以減少碳排放，達至公司的碳中和目標。備忘錄於昨天的「安永——綠客盟合作備忘錄簽署儀式暨安永中國辦公室2021碳中和活動啓動儀式」之上簽訂。雙方將本着「發揮優勢、相互促進、長期合作、互利共贏」的原則，共同研究與實踐碳中和，推動環保。活動期間，Green Monday旗下、剛進駐上海的Green Common為安永（中國）的員工準備了色香味俱全的「未來餐盒」，讓大家率先品嚐素食的美味。安永大中華區業務主管合夥人畢舜傑致開幕辭：「新年伊始，安永攜手綠客盟，正式啓動2021年安永辦公室碳中和活動，意義非凡；安永一直以來關注可持續發展，致力於通過自身努力保護和改善生態環境。」 Green Monday創辦人兼行政總裁楊大偉分享：「2020年絕對是不尋常的一年，這是地球給我們的一個大大的警示，我們生存的環境『病』了；我們在提倡低碳、節能、減排的過程中，不要忽視，比交通運輸業產生更多排放量的是農業，特別是養殖業；養殖食用動物造成溫室氣體的排放、水污染和抗生素等藥物在人體的富集，這些影響都是非常驚人的。」「Green Monday綠客盟希望每一個個人和企業，甚至一個國家、一個地區都應該從生活方式裏面有一個根本性的改變，我們説每週一天每一個人都參與，每個人都付出一點點，把自己的影響力做起來。不要小看自己的影響力，每個人一小步，加起來就是一大步。與此同時我們還要借助企業的平台和影響力，把更可持續的生活方式推廣給更多的人。非常感謝安永的認可，並在2021年的第一個Monday這麼有意義的日子和Green Monday綠客盟達成合作，一起推動可持續的飲食方式。」

Green Monday and Ernst & Young Sign MOU Asking Over 20,000 Employees to Go Vegan One Day a Week

SOUTH CHINA MORNING POST

Plant-based is the biggest food trend for 2018 because more people are awakening to the fact we have to change. Most of the world’s population is concentrated in Asia. If we want to truly change the world, change needs to start here (Asia).

CREDIT SUISSE

“If we go in with a movement, with advocacy, trying to lecture people, that won’t work in China,” Yeung said. “Coming up with aspirational products will be the key to shifting those 1.3 billion people to more healthy eating.”

CNBC

Green Common founder David Yeung is redefining the whole experience of selling plant-based products.

MARY MCCARTNEY

David has created an innovative social venture that delivers practical and scalable solutions. I am joining forces with Green Monday to further accelerate the growth and the expansion in Asia and globally.

謝安琪

很欣賞Green Monday 默默地在工作，為大家推崇更可持續、更愛護生態的生活態度，不爭辯不批評不硬銷，充滿力量地將理念活出來，溫柔地感染社區裏不同的階層

FORBES

Green Monday is educating the public on how easy it is to reduce their carbon footprint and improve their health by giving up meat for just one day per week.

LIVEKINDLY

While vegetarianism has long been viewed in Asia as strictly a part of Buddhism, the diet has become significantly more mainstream, thanks in large part to Green Monday.

BLOOMBERG

Today, you can find Green Monday vegetarian menus offered at hundreds of restaurants around Hong Kong. It’s incorporated into the food service at over 600 universities in 31 countries, 84 of them in the U.S.

GREEN QUEEN

Green Monday’s vision, influence and reach are needed now more than ever, to lead Hong Kong and the rest of the world towards a more sustainable future. May they continue to grow from strength to strength.

SUSAN ROCKEFELLER

David (Yeung) is masterful in inspiring the power of individuals to vote with their fork three times a day.

JANE GOODALL

I like talk these day about the importantce of not eating a lot of meat. Talking about giving meat up one day a week, like the Green Monday sweeping across China, that’s step by step.