HK Social Enterprise Goes Global
Columbia University Launches Green Monday

Columbia University announced the launch of Green Monday on 4 September 2014. Green Monday is a Hong Kong social enterprise that promotes and enables green, healthy and sustainable living. The initiative is to promote vegetarian diet choice one day a week with the goal of reducing individual carbon footprint and negative impact on the environment over time.

Green Monday is co-founded by David Yeung and Francis Ngai, both established business leaders in Hong Kong. Since David’s visit to the United States in March this year, Columbia University and Green Monday have been in discussion on possible collaboration and yesterday marks a significant milestone for Green Monday, the green movement as well as Hong Kong social enterprises as a whole, as Columbia becomes the first University in the United States to join as a Green Monday partner and to launch Green Monday at its campus from this new academic year.

Columbia University is referring to Green Monday as “a global sustainability initiative that was designed to promote green lifestyle choices”. Green Monday at Columbia University will kick-off with a pledge drive on 8 September. Students can enjoy free food, win prizes, take the Go Green Monday pledge in person, and receive a free Green Monday t-shirt and bracelet. EcoReps will be on campus to educate students on going green. Students are also encouraged to take an online pledge to show their support and commitment.

Green Monday at Columbia University will focus on four themes including recycling, food and paper waste reduction, and energy conservation. Every Monday throughout the academic year, there will be pop-up events around campus. Weekly tips and challenges for its undergraduate residential community will make it easy and fun to incorporate environmentally-friendly habits into daily routines.

As the Food Day is coming up, an official Green Monday launch event will be held at Columbia University on 23 October 2014. Both Co-Founders of Green Monday, David Yeung and Francis Ngai, will attend. It has always been Green Monday’s vision to expand internationally. “A global problem requires a global solution,” David says. The US is an anchor for Green Monday’s plan to go global, and Green Monday will continue with its successful formulae of partnering with schools and corporations to extend the Go Green Monday message at a large scale and providing solutions for everyone to take baby steps to go green.