“So Green” Sauces
Green Monday × Mrs So
Green Monday promotes “baby steps to Go Green” and Mrs So supplies high quality and delicious veggie sauce for cooking. Thus Green Monday collaborated with Mrs So to introduce “So Green” sauce series, providing a solution to go green at home.
- Expand target market
- Borrow needed expertise
- Leverage brand equity (Green Monday is not just a commercial brand, but a green lifestyle brand)
- Reduce cost of product introduction
- Expand brand meaning into related categories with broaden meaning and increased access points