About Green Monday

Green Monday is a social startup group that aims to tackle climate change and global food insecurity by making low-carbon and sustainable living simple, viral and actionable.  Our platform enables corporations, restaurants, schools and the general public to join efforts in performing our social and environmental responsibilities while our Green Common is Asia’s first plant-based grocer with the mission to empower the community with sustainable, innovative, wholesome and responsible food choices.  Green Monday is named by FAST COMPANY as one of China’s Top 50 Most Innovative Companies in 2014. 

TIME FOR CHANGE

While most of us are aware that transportation systems, heavy industries and coal-generated electric power continue to spew black smoke into our atmosphere and adversely affect the environment, few until recently understand that foods we eat are also the culprit of global warming. According to a 2006 report by the United Nations Food and Agriculture Organization (FAO), the meat we consume add more greenhouse gases – carbon dioxide (CO2), methane, nitrous oxide etc – into the atmosphere than either transportation or industry, mostly from the manure of cattle.

The FAO report also found that current production levels of meat contribute up to 18% of “CO2-equivalent” greenhouse gases the world produces every year. That’s more than all the cars, trains and planes combined.

Put simply, a vegetarian diet puts less stress on the environment. For as simple as trading in meat and seafood for greens only once a week, the amount of carbon emission reduced is very significant.

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OUR MISSION

Established since April 22, 2012, Green Monday is a social enterprise group that promotes and enables green, healthy and sustainable living. Through our vegetarian promotion and food rescue initiatives, we are a platform that enables corporations, restaurants, schools, and the general public to join efforts in reducing our carbon footprint and performing our social and environmental responsibilities.

It is not about converting people to vegetarianism, nor does it require a drastic or overnight lifestyle change or a huge time commitment. Green Monday educates the public how easy and effective it is to reduce carbon footprint and improve health by giving up meat for just one day per week.

WHY MONDAY?

Monday, the first day of a work week, is chosen to welcome a change of pace in the mind and the body. At the beginning of the week, when intentions, plans and expectations are set, having a Green Monday symbolizes a wholesome start.

The name “Green Monday” embraces the positive adoption of green practices rather than refraining people from meat consumption. The goal is to raise awareness and inspire the public on the benefits of green diets, nurturing the love towards our planet, and the pursuit of harmony in life.

GREEN SYNCHRONIZATION

Green Monday synchronizes behavior change globally by unlocking the power of individuals taking small and easy steps. Going green on Monday serves as an excellent pointer on helping to reduce our carbon footprint, but individuals can choose when and how they go green to suit their own needs.

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IMPACT OF GREEN MONDAY

The impact of going green a day per week is much more profound than generally thought.

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OUR ORGANIZATION

The platform of Green Monday is built upon a social arm and a venture arm. The social side, under Green Monday Foundation, drives advocacy campaigns to raise awareness, hence creating a demand for a green lifestyle, while the venture side takes an active role in the market to increase supply of green choices by way of food retail & distribution, corporate consulting, and impact investing.

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THINK BIGGER

We’re not in this alone. Green Monday is part of a global Meatless Monday movement that has already succeeded in slowing down meat sales worldwide. From US to UK, there are over 20 campaigns around the world that have joined together to promote meat-free Mondays.