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The FAO report also found that current production levels of meat contribute up to 18% of “CO2-equivalent” greenhouse gases the world produces every year. That’s more than all the cars, trains and planes combined.
Put simply, a vegetarian diet puts less stress on the environment. For as simple as trading in meat and seafood for greens only once a week, the amount of carbon emission reduced is very significant.
It is not about converting people to vegetarianism, nor does it require a drastic or overnight lifestyle change or a huge time commitment. Green Monday educates the public how easy and effective it is to reduce carbon footprint and improve health by giving up meat for just one day per week.
The name “Green Monday” embraces the positive adoption of green practices rather than refraining people from meat consumption. The goal is to raise awareness and inspire the public on the benefits of green diets, nurturing the love towards our planet, and the pursuit of harmony in life.
Green Monday synchronizes behavior change globally by unlocking the power of individuals taking small and easy steps. Going green on Monday serves as an excellent pointer on helping to reduce our carbon footprint, but individuals can choose when and how they go green to suit their own needs.
The impact of going green a day per week is much more profound than generally thought.
The platform of Green Monday is built upon a social arm and a venture arm. The social side, under Green Monday Foundation, drives advocacy campaigns to raise awareness, hence creating a demand for a green lifestyle, while the venture side takes an active role in the market to increase supply of green choices by way of food retail & distribution, corporate consulting, and impact investing.