Over 400 restaurants and retail outlets in Hong Kong launch new menus and promotions in support of “Diet Change Not Climate Change”
(22 April 2022, Hong Kong) Green Monday Group, the award-winning social venture and sustainability pioneer celebrates a decade of driving their mission for sustainable living worldwide. Green Monday started as a movement on Earth Day in 2012, championing the adoption of a plant-based diet at least one day per week to take on the world’s most pressing crises of climate change, food insecurity, and public health. Over the past 10 years, what began as a local initiative has grown into a global, multi-pronged social venture platform that enables corporations, restaurants, schools, and the general public to join efforts in reducing their carbon footprint and promote green, healthy, and sustainable living. During this time, the population of “flexitarians” in Hong Kong has increased significantly from 5% to 40% and the Green Monday movement is now active in 20 markets and continues to grow globally.
It was never an easy journey to promote the idea of a green and sustainable diet 10 years ago, a challenge that Green Monday took up and has successfully led change in Asia’s food scene, making vegetarian and vegan options more accessible to diners across Asia.
Since 2020, Green Monday has organized or co-organized various ESG activities for more than 100 companies from large corporates to nonprofits across different sectors. In 2021, Green Monday donated over 68,000 vegetarian lunch boxes and goodie bags to the community in need, and has also worked with companies to establish CSR best practices. The “Green Monday ESG Coalition” was launched in the same year, aimed to unify businesses with concrete plant-based solutions to build a more sustainable future. Through this coalition, Green Monday teamed up with over 20 corporate signatories to devise actionable roadmaps with quantifiable green strategies and achieve UN sustainable development goals.
David Yeung, Co-founder and CEO of Green Monday, “When Green Monday was launched on Earth Day 10 years ago, it was an initiative taken by a group of passionate people who shared the same belief to Make Change Happen, to take urgent action that combats climate change and various global crises. Since then, Green Common and OmniFoods were born. Throughout the ensuing 10 years, both the Green Monday movement and Omni products have now expanded to over 20 markets. I would like to take this opportunity to express my sincere gratitude to all companies, corporate partners, influential leaders for your support. This impact cannot possibly happen without our collaboration and shared mission. That said, combating climate change and promoting sustainable diet is a marathon. Today, climate change crisis is more pressing than ever, not to mention the loss and disruption caused by the still ongoing pandemic. The clock is seriously ticking. Looking ahead, with the support from internal and external stakeholders, Green Monday will strive to dedicate our best innovation and efforts to contribute to a carbon net-zero future. Once again, on behalf of the Green Monday family, my heartfelt thank you for all our partners and supporters.”
Green Monday will continue to work with corporate partners to drive meaningful, positive impact in the community. Beginning last year, Great Eagle Group and Green Monday have partnered to establish the city’s very first Plant-Based Culinary Arts Academy designed to inspire the current and future of the F&B and Hospitality industries. The program presents innovative techniques and ideas to culinarians, encouraging them to bring more plant-based ingredients and dishes to the forefront of their menus and excite diners with plant-based options. The fourth session of the Academy is coming soon with details to be announced later.
The list of corporate partners (Part of corporate partners in Hong Kong, in no particular order) includes: Citybus and New World First Bus, KPMG China, Shui On Land, adm Group, Alaya Consulting, AXA Hong Kong and Macau, Compass Group Hong Kong, Credit Suisse, foodpanda, HKBN, Jardine Matheson Limited, OnTheList Limited, Sun Hung Kai & Co. Limited and Wah Kwong Maritime Transport Holdings
Over 400 restaurant outlets and retailers in Hong Kong offer new dishes and promotions during Earth Month
This April, Green Monday presents the #WeCareWeDare campaign to encourage all to adopt a plant-based or flexitarian diet, with the ultimate goal to make net zero happen. Over 400 restaurant outlets and retailers in Hong Kong are participating in the campaign with new dishes and promotions, not just for a more sustainable future, but also representing a fresh start following the fifth wave of the epidemic in Hong Kong.
OmniFoods, the food innovation arm under Green Monday Holdings was established in 2018. Their ground-breaking plant-based protein products include the OmniPork series, OmniSeafood series, and ready-to-eat OmniEat Series. OmniFoods is a partner to many of the world’s top restaurants and retail chains, and their products have received various international awards & accolades. Most recently, OMNI Golden Fillet received the Silver Quality Award in the Monde Selection 2022, widely recognized as the Oscar of Food. Monde Selection was founded in Brussels in 1961, with their independent judges now reviewing over 3000 products from over 80 countries each year on their quality. OmniFoods is the only brand to receive this award in Hong Kong and is the first seafood alternative to win this award.
Another big milestone, Green Monday is excited to announce a new collaboration with McDonald’s Hong Kong after the huge success of the first launch of New Luncheon Meat Series in 2020. Starting today, an exclusive version of the reformulated New Luncheon Meat with better texture and reduced saltiness, and the New Tuna Series will provide more wholesome green menu options to customers. The new breakfast menu boasts a full range of New Luncheon Meat options, including New Luncheon Meat McMuffin with Egg, New Luncheon Meat & Scrambled Egg Burger, New Luncheon Meat Deluxe Breakfast and New Luncheon Meat Jumbo Breakfast. What’s more, the McCafé menu will feature New Tuna Cheesy Pizza Bread, New Tuna & Egg Mayo Ciabatta, and New Tuna Cheesy Baked Pasta etc.
The list of restaurant outlets* serving new green menus during Earth Month include: French bistro Ôdelice serving a special OMNI Ragoût Spaghetti;local vegan favourite Hemingway’s By The Ways featuring the OmniSeafood series; Lan-yang Taiwan, with their home-made OmniTuna Dumplings;The famed yakitori restaurant Yakitoritei offers OMNI Crab Ball Skewer and OMNI Fish Fillet Saikyo Miso Yaki; Hoi Hoi Pancake House serving a vegetarian all-day breakfast; Japanese Fusion Coffee Bar Triple C, Watami Group (Watami Japanese Dining, Kyo Watami, Pastaholic and WA!Soup); Western Fusion restaurant
Eat For Green and many more.
From 20th April to 10th May, Green Common is hosting an “Earth Month Thankful Sale” where customers can enjoy 12% off on full priced items and dine-in service, and up to 40% off on selected items. Commencing on 15 April, Green Common Nexxus welcomes its launch of the Weekend Semi-Buffet Brunch
Menu, featuring a wide range of innovative plant-based dishes including Chicken Satay Skewers, Korean Crispy Cauliflower, Crispy Omni Seafood Bao with Fries, and OmniPork Tonkatsu Dan Dan Udon, with an option of additional HKD 78 for free-flow sparkling wine. Enjoy half price for the 2nd and up customers (Maximum 4 persons per table to enjoy this offer) during Earth Month Thankful Sale.
Green Monday has also teamed up with Market Place by Jasons and SOGO FreshMart to promote a
healthy green lifestyle, with exclusive discount and privileges.
* The full list is available in below links and will be consistently updated: https://greenmonday.org/en/earthmonth2022/