Green Monday is on a mission to make China’s diet greener. Founded by David Yeung as an advocacy platform for plant-based lifestyles, it has expanded into catering, distribution, and production. In 2018 the group created a meatless pork alternative, OmniPork—a green breakthrough in a nation that consumes over 50% of the world’s pork. OmniPork debuted in mainland China via Alibaba in 2019, and Green Monday has partnered with the likes of Taco Bell and White Castle as well as local restaurants to expand its footprint.