Brian Kateman and Matt Rice discuss the root cause of some of the greatest global concerns—factory farming—and the rapid growth of the Green Culture Movement in the past decade.
Brian is the Co-founder and President of the Reducetarian Foundation, a non-profit organisation dedicated to reducing consumption of meat, eggs, and dairy to create a healthy, sustainable, and compassionate world. Brian is the editor of The Reducetarian Cookbook (Hachette Book Group: September 18, 2018) and The Reducetarian Solution (Penguin Random House: April 18, 2017). His writings have appeared in various media outlets including The Atlantic, Quartz, The Los Angeles Times, The San Francisco Chronicle, The Washington Post, Vox, and The New York Daily News. He is an instructor in the Executive Education Programme at the Earth Institute Center for Environmental Sustainability at Columbia University.
Matt is the President for Mercy For Animals. He used to serve as Director of Investigations for the organisation, working closely with investigators to obtain video footage and other evidence of animal abuse at factory farms, hatcheries and slaughterhouses. Matt also worked with attorneys, veterinarians, and animal welfare experts to draft criminal complaints and secure animal cruelty convictions against individuals and facilities that abuse animals. Investigations by MFA have led to raids of factory farms, rescues of abused and neglected farmed animals, passage of landmark anti-cruelty legislation, corporate animal welfare policy reforms, and millions of people’s hearts and minds opened to the power of food choices to create a kinder world. Matt is a former US marine and holds a bachelor’s degree in biology and anthropology from the University of Colorado.
Special Thanks/ Core Partner: DH Chen Foundation