April 22nd, 2014 is Earth Day as well as the 2nd anniversary of Green Monday. We are delighted to see a new trend and culture of healthy and environmental-friendly living in Hong Kong, particularly on promoting the general public to join the global vegetarian movement.
According to a survey by Ipsos HK, over 23% of the population is currently going meatless once a week. Furthermore, there’s a staggering increase of people adopting vegetarian habits, from a total of 5.0% (2008) to 23% (2014), indicating the Flexitarian culture is thriving fervently in Hong Kong.
In 2014, Green Monday continue to raise green awareness by launching “鷹君綠色起動 Let’s Green Monday” campaign in April, which is supported by ambassadors such as Joey Yung (容祖兒), Leo Ku (古巨基), Vivian Chow (周慧敏), Calvin Choy (蔡一智), Annie Liu (劉心悠) with city-wide initiatives:
- Green Challenge
- Enlighten Our Green Sense Exhibition
- Green LUCK Alliance
Green Challenge (全城跑素 善有膳報) was one of the highlights of the Let’s Green Monday Campaign. We encouraged the whole city to upload photos of themselves pledging to Green Monday or a veggie meal to our campaign site, a green meal or blessing bag will be donated to the needy for every photo we received.
The campaign was extremely successful, 9,440 photos were received, which doubled our initial goal of 4220. Donation of green meal or blessing bag has started since the end of April and will be done within the next few months.
Green LUCK Banquet is a pioneering program started by Green Monday. Partner with Food Angel, Foodlink as well as major banquet providers to form the Green LUCK Alliance, we aim to relieve the pressing issue of food waste problem in HK by collecting and re-distributing the surplus food from banquets to the needy people.
Promotion video of Green LUCK, please here
Full version of press release is only available in Chinese. Please click here.
More photos, please click here.
Let’s Green Monday video, please click here.
Tagged with : Alvina Chan • Annie Liu • Calvin Choi • Cheng Chung Ting • Chet Lam • David Yeung • Florence Hui • Francis Ngai • Great Eagle Holdings Limited • Janis Chan • Joey Yung • Kearen Pang • Kick Off Ceremony • Leo Ku • Mak Ling-ling • Oscar Leung • Press Release • Stanley Wong • Vivian Chow • 劉心悠 • 又一山人 • 古巨基 • 周慧敏 • 啟動禮 • 容祖兒 • 彭秀慧 • 新聞稿 • 林一峰 • 梁烈唯 • 楊大偉 • 蔡一智 • 許曉暉 • 鄭仲庭 • 陳彥琳 • 陳貝兒 • 魏華星 • 鷹君集團有限公司 • 麥玲玲