Original Article: Green Queen
Following recent launches in Singapore and Taiwan earlier this year, Hong Kong-based global movement and social venture Green Monday has expanded yet again, this time to Thailand, with the hope of spreading awareness about the benefits of a plant-based diet in the Southeast Asian nation. Green Monday also debuted their meat alternative Omnipork with high profile gastronomic collaborations with chefs at the Grand Hyatt and the Peninsula.
Since debuting in Hong Kong in 2012, Green Monday has been one of the leading proponents of the plant-based movement in the city, and are now championing sustainable lifestyle choices across the Asian region. While many plant-based startups have catered to Western tastes by introducing vegan burger patties and sausages, Green Monday’s RightTreat venture has focused on creating a pork substitute, Omnipork, that is suited to Asian dishes.