Original Article: Vegconomist

Green Monday, a social venture originating and based in Hong Kong promoting sustainability and a plant-based lifestyle, officially launched in Thailand today. The global movement aims to shift Thailand towards a plant-based diet for sustainable agriculture, innovative natural food products, and healthier living.

Green Monday was established in Hong Kong on 22 April (Earth Day) in 2012, with the aim of raising public awareness of the correlation between diet and the environment. Committed to championing plant-based diet to reduce environmental footprint and improve public health, the movement successfully shifts 1.75 million Hong Kong people to adopt such a diet at least one day per week.