What is Green Monday?
To be a global change maker for sustainable common good.
To take on climate change, food insecurity, health issues and animal welfare with an innovative and diverse social venture platform that shifts individuals, communities, and corporations towards sustainable, healthy, and mindful living.
Green Monday was named by Fast Company as “Top 50 Most Innovative Companies in China” in 2015. Same year, founder David Yeung was also named by Fast Company as “Top 100 Most Creative People in China,” by Purpose Economy as “Asian 100 Pioneers,” by Conscious Company Magazine as “17 Rising Social Entrepreneurs,” and selected as the “Ten Outstanding Young Persons in Hong Kong.”
The Pressing Issues: Climate Change, Food Insecurity, and Global Health Problems
When we think about threats to the environment, we tend to picture cars and smokestacks, not diets. The truth is, our need for food poses one of the biggest dangers to the planet and is one of the largest contributors to global warming.
As our global population and economy grow, our overall food consumption increases and leads to wild spread factory farming around the world. Farm animals are injected or fed with hormones and antibiotics to accelerate growth and birth rates to meet the unfulfillable demands. The results are greenhouse gas, carbon emission, food insecurity and various health issues.
According to a research by the Martin School of University of Oxford, a global switch to diets that rely less on meat and more on fruit and vegetables could save up to 8 million lives by 2050, reduce greenhouse gas emissions by two thirds, and lead to healthcare-related savings. It could also avoid climate-related damages amounting to $1.5 trillion (US).
The Impact of Green Monday
With Green Monday’s simple, viral, and actionable platform, we have over 3 million people around the world adopting Green Monday. The movement enables Green Monday to work with partners from all levels and sectors to promote a green lifestyle to everyone around the world.
Green Monday works with some of the world’s largest corporations, universities and thousands of restaurants to create an actionable platform for people to experience and adopt green living by starting to go plant-base once a week. We use food as an engagement point of behavior change to educate individuals that they can make a change. They can make the world a better place.
The impact to date is profound. Taking Hong Kong as an example, a recent study by Ipsos Hong Kong showed that before Green Monday launched in 2012, only 5% of people in Hong Kong had any sort of plant-based diet, but now 22%, 1.6 million people in Hong Kong are practicing at least one day of vegetarianism a week. Right now the awareness of Green Monday among youngsters (age 15-24) in Hong Kong is 45%, among all female populations the number even reached 33%; both increased enormously from 22% in 2014.